Business course - Social Media Strategy
Social media strategy (45 h)
The aim of this course is to equip students with the necessary strategic thinking skills to design and execute communication plans using social media.
Through various methodological strategies, learners will develop fundamental skills to comprehend the social, political, and economic impact of social media on public relations and strategic communication. The course will specifically focus on how social media, as part of the internet, affects private companies, governmental and non-governmental organizations, and people’s daily lives.
METHODOLOGY
The course will use a variety of teaching methods including lectures, discussions, guest lectures, roleplaying, case analysis, problem-based learning, and seminars. Students will participate in activities either individually or in small groups; both in class and at home, The course will provide students with theoretical foundations of the topics covered, as well as additional readings to help deepen their understanding of the course material.
ASSESSMENT
SYLLABUS
• Strategic communication
• Social media theory
• Social, political, and economic impact of social media on public relations and strategic communication.
Sutherland KE. Strategic social media management: theory and practice. 1st ed. 2021. Singapore: Palgrave Macmillan; 2021.
Mahoney LM, Tang T. Strategic social media: from marketing to social change. Chichester, West Sussex: Wiley-Blackwell; 2017.
Camilleri MA, editor. Strategic corporate communication in the digital age. Bingley, England: Emerald Publishing Limited; 2021.
English
Business
45 hours
6 ECTS credits
Face-to-face