Spanish summer Business course – Initiatives in Spanish Media and Communication
New topics on Spanish media (45 h)
The emergence of the internet, globalization and new political parties have brought about significant technological changes that have transformed the Spanish media landscape. This has impacted channels, audiences, markets and companies, and various institutions over a short period of time.
This course aims to explore the representation and construction of different discourses in the new Spanish media through case studies. It seeks to achieve several learning objectives, including understanding and explaining the significant issues in the new Spanish media context, critically analyzing the importance of technological and political changes, redefining international communication terminology in the 21st century, identifying and expressing intercultural strategies used for cultural understanding in global media, and engaging with the host population.
This course covers a range of topics related to the new Spanish media, including traditional mass media, citizen journalism, social media and the country’s historical background. It is divided into two main independent sections. The first section focuses on the representation of Spain through both traditional and new media, while the second section delves into how fiction, be it television, cinema or social media, can describe Spain’s reality.
METHODOLOGY
The class will meet twice a week for 90 minutes. Once a week, there will be a presentation to summarize and investigate the discussion topic of the week. The presentations will be delivered orally. During the presentations, students are expected to show their ability to introduce ideas and thoughts related to the topic, use language effectively, and foster debate among their classmates. The rest of the class work will involve traditional lectures, discussions, and analysis. Specific workshops will also be included, and students are expected to reflect on their learning process.
ASSESSMENT
Attendance and class participation: 10%
Oral Presentation: 20%
Workshops: 30%
Final exam: 40%
SYLLABUS
First Part: Nonfiction
• Post memories of the Spanish Civil War and dictatorship.
• Spain after the corruption: Social and political consequences.
• A content analysis of Spanish-language advertising.
• The emergence of an Alternative Media.
• The dynamics of the Catalan independence movement.
• The image of Spain in the foreign media.
Second Part: Fiction
• Gender, generation and immigration on Spanish television fiction.
• Political places on the Spanish documentary.
• The Transnational cinema star.
• New ways of storytelling: from twitter to youtube.
• Memetic culture on Spanish social media.
• The imaginary Spain in the foreign media.
CANEL CRESPO, M.J. & SANDERS, K. (2004). Spanish Politicians and the Media: Controlled Visibility and Soap Opera Politics. Parliamentary affairs: A journal of representative politics, Vol. 57, Issue 1, Pages 196-208.
CASTAÑEDA, E. (2012). The Indignados of Spain: A Precedent to Occupy Wall Street, Social Movement Studies, Vol. 11, Issue 3-4, Pages 309-319.
COFFEY, A.J. (2014). The power of cultural factors in Spanish-language advertising. Journal of Advertising Research, Vol. 54, Issue 3, Pages 346-355.
CRAMERI, K. (2015). Political Power and Civil Counterpower: The Complex Dynamics of the Catalan Independence Movement. Nationalism and Ethnic Politics Vol. 21, Issue 1, Pages 104-120.
English
Business
45 hours
6 ECTS credits
Face-to-face