Business course - Initiatives in Spanish Media and Communication
New topics on Spanish media (45 h)
The emergence of the internet, globalization, and the rise of new political parties have brought about significant technological changes in the Spanish media landscape. As a result, channels, audiences, markets, and companies have been affected by this evolving context. Several institutions in the country have undergone a transformational process within a short period. This course aims to examine the representation and construction of different discourses in the new Spanish media through case studies.
METHODOLOGY
The class will meet twice a week for 90 minutes. Once a week, there will be quick presentations to summarize and investigate the discussion topic of the week. The presentations will be done orally, and students should demonstrate their ability to introduce ideas and thoughts related to the topic, use language effectively and generate debate among their classmates. The rest of the class will involve lectures, discussions, and analysis. Additionally, there will be specific workshops where students can reflect on their learning process.
ASSESSMENT
Attendance and class participation: 10%
Oral Presentation: 20%
Workshops: 30%
Final exam: 40%
SYLLABUS
The main learning objectives of this course are to help students understand the major issues related to the new Spanish media context; critically analyze the specific importance of technological and political changes, redefine international communication terminology in the light of 21st century changes, identify and express the intercultural strategies used for cultural understanding in global media, and engage with the host population.
This course will explore major issues related to initiatives in Spanish media, from traditional mass media to citizen journalism, and from the newest trends on social media to the historical background of the country itself. The course is divided into two main sections. The first section will focus on the representativeness of Spain through both traditional and new media, while the second section will emphasize how fiction, whether it is television, cinema, or social media, can describe the reality of Spain.
First Part: Nonfiction
• Post memories of the Spanish Civil War and dictatorship.
• Spain after the corruption: Social and political consequences.
• A content analysis of Spanish-language advertising.
• The emergence of an Alternative Media.
• The dynamics of the Catalan independence movement.
• The image of Spain in foreign media.
Second Part: Fiction
• Gender, generation and immigration on Spanish television fiction.
• Political places on the Spanish documentary.
• The Transnational cinema star.
• New ways of storytelling: from Twitter to YouTube.
• Memetic culture on Spanish social media.
• The imaginary Spain in foreign media.
BIBLIOGRAPHY
CANEL CRESPO, M.J. & SANDERS, K. (2004). Spanish Politicians and the Media: Controlled Visibility and Soap Opera Politics. Parliamentary affairs: A journal of representative politics, Vol. 57, Issue 1, Pages 196-208.
CASTAÑEDA, E. (2012). The Indignados of Spain: A Precedent to Occupy Wall Street, Social Movement Studies, Vol. 11, Issue 3-4, Pages 309-319.
COFFEY, A.J. (2014). The power of cultural factors in Spanish-language advertising. Journal of Advertising Research, Vol. 54, Issue 3, Pages 346-355.
CRAMERI, K. (2015). Political Power and Civil Counterpower: The Complex Dynamics of the Catalan Independence Movement. Nationalism and Ethnic Politics Vol. 21, Issue 1, Pages 104-120.
English
Business
45 hours
6 ECTS credits
Face-to-face