Spanish summer Business course - International Business and Management
International business and financial mkg management (45 h)
This course offers an introduction to all the disciplines of international business, such as international management, finance, marketing, accounting, business operations, law and more.
Through this course, students will learn about the necessary vision and tools for managing challenges presented by globalization, changing world markets, and cultural differences. The course will explore the world of international business and management and equip students with the skills to effectively manage the challenges that arise in this field.
The course covers industries, competitors, regions, and markets from the perspective of practicing managers and explains the “whats” and “whys” of global differences. Additionally, it provides an overview of the different areas of international business and their contributions to the foundation of global business and management.
METHODOLOGY
In class, we will learn about International Business and Management through a combination of lectures and practical examples. We will focus on both technical and human factors to understand how culture can impact business. The professor will upload lecture notes and other additional materials on the course website at least one day prior to the scheduled lecture.
ASSESSMENT
Exam: 40%
Essay: 40%
Attendance and class participation: 20%
• Overview
o Globalization
• Country Differences
o Differences in Economic Development
o Differences in Culture
o Ethics, Corporate Social Responsibility, and Sustainability
o Political Economy and legal systems
• Global Trade and Investment
o Government Policy and International Trade
o Foreign Direct Investment
o Regional Economy Integration
• Strategy and Structure of International Business
o Strategy of International Business
o Organization of International Business
• Business Operations
o Global Marketing and R&D
o Global Human Resource Management
BIBLIOGRAPHY
Hill, Charles W. L. (2017). International business: competing in the global marketplace. New York: McGraw-Hill/Irwin, 11th ed.
Deresky, Helen (2017). International management: managing across borders and cultures, text and cases. Boston [etc.]: Pearson Education, 9th ed., global ed.
Forsgren, M. (2008). Theories of the Multinational Firm. A multidimensional Creature in the Global Economy. United Kingdom: Edward Elgar Publishing Limited, 1st ed.
Koen, Carla I. (2005). Comparative International Management. London [etc.]: McGrawHill Education, 1st ed. Pla-Barber, José.; León-Darder, Fidel (2016). Dirección internacional de la empresa. Madrid: McGraw-Hill, 1ª edición.
English
Business
45 hours
6 ECTS credits
Face-to-face